WHAT IS UX?

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What is UX?
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sugar&honey
UX design agency
Cantianstraße 19
10437 Berlin
Germany

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UX = user eperience. UX defines how the users feel when interacting with your product. We design the UX of your digital product to make it easy to understand and accessible to everyone.

1. PRODUCT VISION

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Definition of the product’s purpose in alignment with your goals and values
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Compatibility check to ensure a successful working relationship

2. LET’S GET STARTED

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Identification of target groups
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Review of market research and competitive analysis

3. PRODUCT DEFINITION

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Use case development
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Identification of the product’s general requirements

4. BACKLOG & EPICS

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Creation and organisation of visions and ideas

5. PROJECT SET UP

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Team assembly
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Project tool selection
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Process planning

6. CONCEPT

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Drafting of product features
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Wireframes creation
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Prototype development

7. USER TESTING & REVIEW

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Concept verification through testing with target groups

8. USER STORIES & SPRINT PLANNING

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Completion of backlog items
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Definition of sprint goals
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Start of the first sprint

9. TOTAL QUALITY CONTROL

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Quality testing to ensure the product fulfils stakeholder expectations

10. LAUNCH & REVIEW

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Product goes live
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Process review to identify issues and implement improvements

11. ANALYSIS

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Evaluation of the launched product
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Observation of users habits and product adjustment according to the result

12. KEEP THE BALL ROLLING

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Continuous review to ensure the product stays cutting edge:

Ongoing quality checks, observation of user behaviour, understanding of competitor developments and awareness of technological advancements

YEAH?